Madington ad specifications for high impact and standard display formats.
Sometimes called an interstitial or fullscreen, this format is a full screen ad that appears before, after, or between the content of a website.
Two midscrolls stacked on top of each other. As the user scrolls down more content is revealed.
This format appears at the top of the page and pushes the content down. It differs in height, but is usually between 70-90% of the screen height.
This format appears at the top of the page and pushes the content down, usually accompanied by a close button. Sometimes it's called a takeover.
A banner ad that is fluid/responsive in size and will fill the width and height of whatever container it is placed in. It's a perfect fit whenever you want to run the same material in multiple formats.
A classic banner ad that is fixed to the width and height that you assign to it. Simple and straightforward for one-off creatives.
