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Topscroll
Opens the page at 70–90% of the screen and pushes the content down.
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Midscroll
A full-screen ad between the articles, also called an interstitial.
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Double midscroll
Two fullscreens stacked, so more of the ad unfolds as the reader scrolls.
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Triple midscroll
Three fullscreens stacked, so the ad unfolds over three scenes as the reader scrolls.
Welcome page
A takeover at the top of the page, with a close button.
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Responsive
Fills the width and height of any container it is placed in.
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Standard display
The classic banner, fixed to the size you give it.
Compare the formats
Placement, size and the assets each one needs. Open a format for safe areas, templates and examples.
| Format | Placement | Size | Assets |
|---|---|---|---|
| Topscroll | Top of page | Responsive | 1920×1080, 1080×1920, 1080×1080 |
| Midscroll | Between the content | Full screen | 1920×1080, 1080×1920, 1080×1080 |
| Double midscroll | Between the content | Two screens tall | 1920×1080, 1080×1920 |
| Triple midscroll | Between the content | Three screens tall | 1920×1080, 1080×1920 |
| Welcome page | Top of page | Responsive | 1920×1080, 1080×1920 |
| Responsive | Any banner slot | Fluid | – |
| Standard display | Any banner slot | Fixed | – |