Preferred tech partner of Clear Channel
Clear Channel has chosen Madington as the preferred tech partner for its dynamic digital outdoor offering. By integrating external APIs with Clear Channel's data sources, ads can be tailored to each screen's location.
Read the Clear Channel news“Our customers can now be even more precise and relevant in their campaigns.”
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For outdoor
Dynamic outdoor
Show real-time content based on external factors, such as weather, time and geo.
API experts
Make the ads more effective by connecting them to live product feeds through our API expertise.
Knowledge of DOOH infrastructure
The DOOH landscape can be fragmented and complex. We are experts in navigating it.
Quality assurance
Quality assurance is top priority for outdoor vendors, and we have routines for testing before going live.
Questions
What is dynamic DOOH?
Digital outdoor ads whose messages stay up to date: the content adjusts to the advertiser’s own data, such as price, stock status and offers, and geotargeting makes it unique for each screen.
What data can a DOOH ad use?
External data such as weather, temperature, pollen levels or traffic. Livostin, for example, showed different messages on screens across Sweden based on the pollen levels in each city.
Can I buy it programmatically?
Yes. Madington's platform supports both direct bookings and programmatic purchases.
How do you make sure it works on the screens?
Quality assurance is top priority, and we have routines for testing before going live.