Welcome page specs
Two assets, one build. Station adapts the ad to every screen and gives you the tags.
| Format | Welcome page |
|---|---|
| Devices | Mobile, tablet, laptop |
| Dimensions | Responsive |
| File types | .mp4 .mov .webp .webm .svg .jpg .png |
| Landscape asset | 1920×1080 · safe area 1400×820 |
| Portrait asset | 1080×1920 · safe area 940×1420 |
1400×820
Landscape1920×1080
940×1420
Portrait1080×1920
Designing the assets
- Let's create two video or image assets to make sure it looks great on all devices. Choose a 1080x1920 px video/image for mobile/portrait. Make sure that the logo, text and CTA are placed within the portrait safe area of 940x1420 px (1080x1920). Then, add another video in 1920x1080 px, with the placement of the logo, text and CTA landscape safe area of 1400x820 px in mind.
- You can also use a clean video or image as background and use the overlay option in Station to upload an image (svg, png etc.) containing for example text, logo and CTA. This is a good way of keeping the text etc. extra crisp or if you want to produce multiple versions of the same ad without having to produce multiple vidoes. Produce the image overlay in the same sizes as for the video or image and use the same safe areas.
- If your video or image is not quite according to safe areas and you don´t have time or means to produce accordingly there are scaling and alignment options you can use.
- Also, please note that your choice of publicist may require other safe areas, so check with them before creating your ad.
- You can also choose to produce for mobile or desktop views only. If so, you will receive a set of ad tags with your responsive html Welcome page display ad adapted for that purpose.
Welcome page FAQ
What is a welcome page ad?
A high impact takeover that greets the reader at the top of the page and pushes the content down. A close button lets the reader skip to the page.
How is it different from a topscroll?
Both open the page. The welcome page usually has a close button and a taller safe area: 940×1420 for portrait and 1400×820 for landscape.
Can I run it on mobile or desktop only?
Yes. Produce for one of them and you get a set of ad tags for that device only.