Double midscroll
Two fullscreens stacked on top of each other. As the reader scrolls, more of the ad unfolds, so one placement holds two scenes and a story.
PlacementBetween the content
SizeTwo screens tall
DevicesMobile, tablet, desktop
Double midscroll specs
Two scenes, each with a background and up to three overlays. Station builds the scroll.
| Format | Double midscroll |
|---|---|
| Devices | Mobile, tablet, laptop |
| Dimensions | Responsive, two screens tall |
| File types | .mp4 .mov .webp .webm .svg .jpg .png |
| Landscape asset | 1920×1080 · safe area 1400×940 |
| Portrait asset | 1080×1920 · safe area 940×1670 |
1400×940
Landscape1920×1080
940×1670
Portrait1080×1920
Designing the assets
- The double midscroll template consists of two "scenes", or if you want, two midscrolls one after another. So when you produce material for the double midscroll you can use color, video or image as background for the two scenes. Note you can not use two videos as the ad will get too heavy. On top of the backgrounds you can add three more assets in the form of png or svg files. One asset as an always visible item such as a logo or a CTA button and the other two as for example messages. All these assets need to be produced with the right canvas size and safe area in mind i.e. you need to place important information within the safe area.
- Background assets: Color can be added as a hex code in Station. Image or video as 1920x1080 (desktop) with safe area 1400x940 and 1080x1920 (mobile) with safe area 940x1670.
- Overlay assets: Svg or png files as 1920x1080 (desktop) with safe area 1400x940 and 1080x1920 (mobile) with safe area 940x1670.
- You have to produce for mobile or desktop views separately.
Double midscroll FAQ
What is a double midscroll ad?
Two midscrolls one after another in the same placement. The first scene fills the screen, and as the reader keeps scrolling the second scene is revealed.
Can both scenes be video?
No. Two videos make the ad too heavy, so use a colour, an image or a video for one scene and a colour or image for the other.
Do I produce for mobile and desktop separately?
Yes. The double midscroll is produced for mobile and for desktop as separate ads, each with its own safe areas.