Ad technology powered by creativity.

Creating immersive ad experiences together with Agencies, Brands and Publishers.

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Madington Station

Madington Station is a creative management platform designed for streamlined ad production and smooth collaboration. A home for creatives where you produce, host, stream and distribute everything from standard display to high impact ads.

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High impact made easy - and flawless

Quickly create high impact formats such as topscroll, midscroll and the unique double midscroll format, which lets your brand stand out from the crowd with a fullscreen view x2.

Dynamic management workflow

Plan and organize your campaigns to get full control of every step of the creative workflow.

Gain insights

Gain valuable insights with comprehensive reporting, including CO2 and attention metrics, to inform strategic decisions.

Behind the Code at Madington

Exploring streaming, DCO, and the connection between AI and sustainability

Clear Channel Chooses New Tech Partner

"Provides more creative opportunities"

Let’s Be Mindful in a Wasteful Industry

- Without compromising

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Building ad technology for a sustainable future.

Our commitments:

Progress over perfection
We believe in acting now rather than waiting for the perfect solution. Sustainability is a long-term journey, and we’re committed to steady, meaningful progress.
Dedication to affect what you can affect
We focus on the areas we can influence. Small steps towards sustainability have a significant impact, and we’re dedicated to making a difference where we can.
Exploration, learning & transparency
We’re always finding new ways to reduce our footprint. Through transparency, we aim to inspire others, share what we learn, and drive real change.

Exploring ways to cut carbon.

High emissions in our industry pose a challenge. That's why we're conducting live experiments aimed at reducing carbon emissions in advertising, striving to lead the change towards a more sustainable landscape.

Advertising. Redefined.

We bend the rules and break the standards of advertising. Check out our award-winning campaigns below.

Play showreel

TV2 × Samsung × Starcom

Creative live streaming.

Double the experience.

Think fullscreen, then double it.

Aller × Warner Bros.

High impact takeover.

We are amazed by the innovative mindset of the Madington AdTech team.

We partnered up with Madington over 6 years ago, and we are amazed by the innovative mindset of the Madington AdTech team. We started off with a small integrated solution, and today we have a full-scale platform for unleashing our creativity. We look forward to keep pushing the boundaries tomorrow, next year – and in the future!