“What used to take several hours now takes just minutes. With Madington DCO, I can deliver around 40 creatives in one go, without relying on others. It’s a huge shift in efficiency.”

Hanne-Mari Rustad Odden

Web design / Technology at Amedia

The Outcome

Less friction, more scale, dynamic creative control and most important -  More time for creativity.

Key Results

• 95% Time Saved

• Production time reduced from 4–5 hours to ~10 minutes

• Fewer errors and increased team autonomy

For Hanne-Mari at Amedia, the move to automated Double Fullscreen formats in Madington Station didn’t just speed things up, it changed the way her team works. She now builds and sends 40 ad units in under 10 minutes, instead of spending 4 to 5 hours.

How?

Producing 20 desktop and 20 mobile formats manually is time-consuming, especially when each version has to be uploaded, tracked, and trafficked separately. With Station, everything happens in one streamlined flow due to how DCO works inside the platform.

By building dynamic structures once, Amedia no longer needs to upload individual files per publication. The output adapts based on the feed. That alone removes a large share of the manual work — and reduces common errors like misnamed files or mismatched formats.

Why It Works

Here’s what changed for Amedia:

• 40 Double Fullscreen formats — sent in minutes, not hours

• Manual steps removed from the entire creative flow

• Time saved across both design and AdOps

• DCO replaces repetitive work with one adaptable setup

• Less dependency between teams, fewer bottlenecks

• Fewer human errors — no broken files, no renaming issues