Turn your SoMe videos into responsive display ads
An easy step-by-step template adapted for converting videos that you might have been using for SoMe posts or TV commercials, into topscroll ads using smart fit and backdrop (hello money saver!). Your video is always centered and the backdrop matches the video with a blurred image in similar colors. Perfect when wanting to draw attention to your brand while being time- and cost efficient, promoting the video material you already have.
Additionally, if wanting more advanced interactive banners – a team of high end developers and designers are always ready to help. Reach out, we speak Swedish and English. Enjoy!
1. Upload your video in highest possible quality. The application automatically compresses it to the correct size.
2. Follow the step-by-step guide and fill out a few fields.
3. Hit go! And get your ad tags instantly.
Not sure if your video has the right quality? Upload it and see if it works – what you see is what you get! You don’t pay until you start running your ad, so feel free to experiment!
Want to add subtitles, animations or some advanced interactive functionality? Our team of high end developers and designers are ready to create some fab banner magic for you! Send us a request to studio@madington.com to get started.
The beauty of simplicity for this format is that you can use your existing video. Choose if you want the same video for portrait and landscape or select two versions for larger padding. Make sure your key graphic elements, like the logo, headline and CTA are in place in your video before uploading it to Studio.
Once you have finished the step-by-step process, you will receive the ad tags straight on the screen. You can pick them one by one and traffic them immediately or copy the entire set of different ad tags and distribute them to your receivers of choice.
You will also get all ad tags sent to your selected e-mail along with the preview- and dashboard links.
You can choose to purchase your ad programmatically or direct (I/O), where you send the tags directly to your publicist of choice. We provide ad tags for both purposes.
If you are buying programatically by private deals, make sure the selected publisher supports the format and address the correct inventory in your DSP (1x2, 1920x1080, etc.)
You can use the ads with all publishers offering responsive topscroll creatives. Pay attention for different safe areas.
Publishers for private deals:
TV2-Norway
Let us know if you’re trying to run your ad elsewhere and we’ll help you out!
If you as a publisher do not have your name in the list, contact studio@madington.com for update.
Not sure if your video has the right quality? Upload it and see if it works – what you see is what you get! You don’t pay until you start running your ad, so feel free to experiment!
You will also be able to see the ads authentically from your preview-link. Open them from your mobile to see the retina-quality.
Want to add subtitles, animations or some advanced interactive functionality? Our team of high end developers and designers are ready to create some fab banner magic for you! Send us a request to studio@madington.com to get started.
Fullscreen smart fit video
Mobile/Tablet/Laptop
Responsive
.mp4
Optional Size & Ratio. The template adapts automatically.
Choose if you want the same video for portrait or landscape or select two versions.
The file size limit of uploaded videos is 500 MB. Our system will automatically optimize your videos so we can offer minimal loading and instant play.
Consider that the length of your video affects the quality, a shorter video gives you higher video quality.
You will get ad tags to:
• Google Ad Manager
• Google Campaign Manager
• Google DV360
• Xandr
• Adform
• Adnuntius
• The Trade Desk
• Delta Projects
• Improve Digital
• BidTheatre
Let us know if you’re trying to run your ad elsewhere and we’ll help you out!
You will receive a dashboard with every ad you make. You can also add external tracking of your choice.
• Your video will work for any ad size
• Responsive ad format on all devices
• Backdrop with matching colors
• Always a centered video
• Sound detection
• Automatic video compression and optimization
• Fallback solution w. auto-selected screenshots
• Chrome intervention compatible
• Adaptive streaming by Streamedby – minimal loading, instant play
• Purchase your ad using programmatic deals or I/O
• Built-in dashboard tracking or external tracking