Topscroll image

An easy step-by-step template adapted for creating responsive topscroll banners. All you need is one or two images, where the logo, CTA and text already are placed in the image(s). Perfect when wanting to draw attention to your brand while being time- and cost efficient. 

  • Responsive ad format on all devices
  • Automatic image optimization
  • Purchase your ad using programmatic deals or direct
  • Smooth production – perfect for creating multiple ads for A/B testing
  • Adserving cost (CPM) - SEK 7, NOK 7, EUR 0.7 | 1000 Impressions FREE

Additionally, if wanting more advanced interactive banners – a team of high end developers are always ready to help. Reach out, we speak Swedish and English. Enjoy!

How to create a responsive Topscroll ad – in 2 minutes!

1. Upload your images in high quality. The application automatically compresses them to the correct size.

2. Position and crop the content by the built in tool, if wanted.

3. Follow the step-by-step guide and fill out a few fields.

4. Hit go! And get your ad tags instantly.

Designing the assets

Let's create two image formats to make sure it looks great on all devices. Use one image for portrait mode, measuring 1080x1080 px and one for landscape mode, measuring 1920x1080 px. Allow space for the safe areas – 640x700 px (portrait) and 1400x620 px (landscape) – where the logo, text and graphics should be placed to ensure that your message comes across on all devices. 

Delivery

Once you have finished the step-by-step process, you will receive the ad tags straight on the screen. You can pick them one by one and traffic them immediately or copy the entire set of different ad tags and distribute them to your receivers of choice.

You will also get all ad tags sent to your selected e-mail together with the preview- and dashboard links.

Publishing the ads

You can choose to purchase your ad programmatically or I/O, where you send the tags directly to your publicist of choice. We provide ad tags for both purposes.

If you are buying programatically by private deals, make sure the selected publisher supports the format and address the correct inventory in your DSP (1x2, 1920x1080, etc.)

Where can I use this ad format?

You can use the ads with all publishers offering responsive topscroll creatives. Pay attention for different safe areas.

Publishers for private deals:

TV2-Norway

Let us know if you’re trying to run your ad elsewhere and we’ll help you out! 
If you as a publisher do not have your name in the list, contact studio@madington.com for update. 

Preview your ads

Not sure that your images are in the right quality? Upload them and see if it works – what you see is what you get! You don’t pay until you start running your ad, so feel free to experiment!

You will also be able to see the ads authentically from your preview-link. Open them from your mobile to see the retina-quality.

Add magic

Want to add animations or some advanced interactive functionality? Our team of high end developers are ready to create some fab banner magic for you! Send us a request to studio@madington.com to get started.

Format

Topscroll Image

Device

Mobile/Tablet/Laptop

Dimensions

Responsive

Supported file types

jpg & png

Assets

Landscape/Desktop 1920x1080 px
(Safe Area 1400x620 px)

Portrait/Mobile 1080x1080 px
(Safe area 640x700 px)

File Size

The system will automatically optimize your images, allowing us to provide no file size limit.

Upload high resolution images for best result. Pre optimized images < 150kb will be used in its original size.

Ad tags

You will get ad tags to:

• Google Ad Manager
• Google Campaign Manager
• Google DV360
• Xandr
• Adform
• Adnuntius
• The Trade Desk
• Delta Projects
• Improve Digital
• BidTheatre

Let us know if you’re trying to run your ad elsewhere and we’ll help you out!

Tracking

You will receive a dashboard with every ad you make. You can also add external tracking of your choice.

Key Features

• Responsive ad format on all devices
• Automatic image optimization
• Programmatic deals or I/O
• Built-in dashboard and external tracking
• Chrome Intervention Compatible
• Perfect for multiple ads and A/B testing