Smart fit video

Turn your SoMe videos and TV-commercials into display ads

No more cropping of videos! This easy step-by-step template is adapted for converting the videos that you might have been using for SoMe posts or TV commercials, into fixed size display ads using smart fit and backdrop (hello money saver!). Your video will be centered and the backdrop matches the video with a blurred image in similar colors. Perfect when wanting to draw attention to your brand while being time- and cost efficient, promoting the video material you already have. Enjoy!

  • Your video will work for any ad size 
  • Fixed ad format
  • Backdrop-video with matching colors
  • Adserving cost (CPM) - SEK 6, NOK 6, EUR 0,6 | 1000 Impressions FREE

    Additionally, if wanting more advanced interactive banners – a team of high end developers and designers are always ready to help. Reach out, we speak Swedish and English. Enjoy!
How to create a display ad – in 2 minutes!

1. Select the size of the ad by typing in width and height For example 250x320px

2. Upload your video (featuring logo, headlines and CTA) in highest possible quality. The application automatically compresses it to the correct size.

3. Follow the step-by-step guide and fill out a few fields.

4. Hit go! And get your ad tags instantly. 

Not sure if your video has the right quality? Upload it and see if it works – what you see is what you get! You don’t pay until you start running your ad, so feel free to experiment!

Designing the assets

Just upload the video you have and let the application fill out the surrounding space. Make sure your key graphic elements, like the logo, headline and CTA are in place in your video before uploading it to Studio. 

Delivery

Once you have finished the step-by-step process, you will receive the ad tags straight on the screen. You can pick them one by one and traffic them immediately or copy the entire set of different ad tags and distribute them to your receivers of choice.

You will also get all ad tags sent to your selected e-mail along with the preview- and dashboard links.

Publishing the ads

You can choose to purchase your ad programmatically or I/O, where you send the tags directly to your publicist of choice. We provide ad tags for both purposes.

Where can I use this ad format?

Programatically or Direct (I/O) anywhere.

Preview your ads

Not sure if your video has the right quality? Upload it and see if it works – what you see is what you get! You don’t pay until you start running your ad, so feel free to experiment!

You will also be able to see the ads authentically from your preview-link. Open them from your mobile to see the retina-quality.

Add magic

Want to add subtitles, animations or some advanced interactive functionality? Our team of high end developers and designers are ready to create some fab banner magic for you! Send us a request to studio@madington.com to get started.

Format

Display smart fit video

Device

Mobile/Tablet/Desktop

Dimensions

Optional. Choose the size (and ratio) that matches your video or choose the size you want and see what the ad looks like. 

Supported file types

.mp4

Assets

mp4-video - optional size

File size

The file size limit of uploaded videos is 500 MB. Our system will automatically optimize your videos so we can offer minimal loading and instant play.

Consider that the length of your video affects the quality, a shorter video gives you higher video quality.

Ad tags

You will get ad tags to:

• Google Ad Manager
• Google Campaign Manager
• Google DV360
• Xandr
• Adform
• Adnuntius
• The Trade Desk
• Delta Projects

Let us know if you’re trying to run your ad elsewhere and we’ll help you out!

Tracking

You will receive a dashboard with every ad you make. You can also add external tracking of your choice.

Features

• Your ready made video will work for any ad size 
• Fixed ad format
• Backdrop with matching colors
• Sound detection
• Always a centered video
• Automatic video compression and optimization
• Fallback solution w. screenshots from auto-selected parts of the video 
• Chrome Intervention Compatible
• Adaptive streaming by Streamedby – minimal loading, instant play
• Purchase your ad using programmatic deals or I/O
• Track your ad using built-in dashboard tracking or external tracking