Smart fit video + overlay
Turn your SoMe videos into display ads with sharp visual overlay graphics
No more cropping of videos! This easy step-by-step template is adapted for converting your existing videos that you might have been using for SoMe posts or TV-commercials, into fixed size display ads using smart fit and backdrop (hello money saver!). Your video will be centered and the backdrop matches the video with a blurred image in similar colors. On top of that, you’ll be adding an always on overlay with sharp graphics.
- Your video will work for any ad size
- Fixed ad format
- Backdrop-video with matching colors
- Logo, CTA and text in a separate layer
- Adserving cost (CPM) - SEK 5, NOK 5, EUR 0.5 | 1000 Impressions FREE
Additionally, if wanting more advanced interactive banners – a team of high end developers and designers are always ready to help. Reach out, we speak Swedish and English. Enjoy!
How to create a display ad – in 2 minutes!
1. Upload your video/videos in highest possible quality. The application automatically compresses it to the correct size..
2. Upload a transparent png featuring logo, CTA and text.
3. Follow the step-by-step guide and fill out a few fields.
4. Hit go! And get your ad tags instantly.
Not sure if your videos have the right quality? Upload them and see if it works – what you see is what you get! You don't pay until you start running your ad, so feel free to experiment!
Designing the assets
One video in optional size and one png image in the same size as ad-format. Choose the dimensions you want for your ad and upload your video. Then, add a transparent graphical layer with the logo, text and CTA. And you’re done!
Sometimes one clean video can work as a background for many ad sizes so try one out in all your chosen ad sizes before making one for each ad size to see if it looks good.
Designing for mobile formats, double the png's pixel dimensions. E.g if the banner size is 320x250px make the png-image 640x500px. The weight of the png is not important, the system will automagically transform it into the right weight.
You can use subtitles if you want, but make sure that the image overlay does not interfere.
Delivery
Once you have finished the step-by-step process, you will receive the ad tags straight on the screen. You can pick them one by one and traffic them immediately or copy the entire set of different ad tags and distribute them to your receivers of choice.
You will also get all ad tags sent to your selected e-mail along with the preview- and dashboard links.
Publishing the ads
You can choose to purchase your ad programmatically or I/O, where you send the tags directly to your publicist of choice. We provide ad tags for both purposes.
Where can I use this ad format?
Programatically or Direct (I/O) anywhere.
Preview your ads
Not sure if your videos are in the right quality? Upload them and see if it works – what you see is what you get! You don’t pay until you start running your ad, so feel free to experiment!
You will also be able to see the ads authentically from your preview-link. Open them from your mobile to see the retina-quality.
Add magic
Want to add subtitles, animations or some advanced interactive functionality? Our team of high end developers and designers are ready to create some fab banner magic for you! Send us a request to studio@madington.com to get started.
Format
Display Smart fit video + overlay
Device
Mobile/Tablet/Desktop
Dimensions
Optional. Choose the size (and ratio) that matches your video or choose the size you want and see what the ad looks like.
Supported file types
.mp4
.png (transparent)
Assets
1 x mp4-video – optional size
1 x transparent png – in the same size as video (double the pixel-sizes for retina)
File size
The file size limit of uploaded videos is 500 MB. Our system will automatically optimize your videos so we can offer minimal loading and instant play.
Consider that the length of your video affects the quality, a shorter video gives you higher video quality.
Ad tags
You will get ad tags to:
• Google Ad Manager
• Google Campaign Manager
• Google DV360
• Xandr
• Adform
• Adnuntius
• The Trade Desk
• Delta Projects
• Improve Digital
• BidTheatre
Let us know if you’re trying to run your ad elsewhere and we’ll help you out!
Tracking
You will receive a dashboard with every ad you make. You can also add external tracking of your choice.
Features
• Your videos will work for any ad size
• Fixed ad format
• Backdrop with matching colors
• Logo, CTA and text in a separate layer
• Sound detection
• Always a centered video
• Automatic video compression and optimization
• Fallback solution w. screenshots from auto-selected parts of the video
• Chrome Intervention Compatible
• Adaptive streaming by Streamedby – minimal loading, instant play
• Purchase your ad using programmatic deals or I/O
• Track your ad using built-in dashboard tracking or external tracking
• Device-, OS- and browser-encoding