Fullscreen smart fit video

Turn your SoMe videos into responsive display ads

An easy step-by-step template adapted for converting videos that you might have been using for SoMe posts or TV commercials, into full screen ads using smart fit and backdrop (hello money saver!). Your video is always centered and the backdrop matches the video with a blurred image in similar colors. Perfect when wanting to draw attention to your brand while being time- and cost efficient, promoting the video material you already have. 

  • Your video will work for any ad size / aspect ratio
  • Responsive ad format on all devices
  • Backdrop with matching colors 
  • Chrome Intervention Compatible
  • Adserving cost (CPM) - SEK 10, NOK 10, EUR 1 | 1000 Impressions FREE

Additionally, if wanting more advanced interactive banners – a team of high end developers and designers are always ready to help. Reach out, we speak Swedish and English. Enjoy!

How to create a responsive full screen ad – in 2 minutes!

1. Upload your video in highest possible quality. The application automatically compresses it to the correct size. 

2. Follow the step-by-step guide and fill out a few fields.

3. Hit go! And get your ad tags instantly. 

Not sure if your video has the right quality? Upload it and see if it works – what you see is what you get! You don’t pay until you start running your ad, so feel free to experiment!

Want to add subtitles, animations or some advanced interactive functionality? Our team of high end developers and designers are ready to create some fab banner magic for you! Send us a request to studio@madington.com to get started.

Designing the assets

The beauty of simplicity for this format is that you can use your existing video. Choose if you want the same video for portrait and landscape or select two versions for larger padding. Make sure your key graphic elements, like the logo, headline and CTA are in place in your video before uploading it to Studio. 

Delivery

Once you have finished the step-by-step process, you will receive the ad tags straight on the screen. You can pick them one by one and traffic them immediately or copy the entire set of different ad tags and distribute them to your receivers of choice.

You will also get all ad tags sent to your selected e-mail along with the preview- and dashboard links.

Publishing the ads

You can choose to purchase your ad programmatically or direct (I/O), where you send the tags directly to your publicist of choice. We provide ad tags for both purposes.

If you are buying programatically by private deals, make sure the selected publisher supports the format and address the correct inventory in your DSP (1x2, 1920x1080, etc.)

Where can I use this ad format?

Supported publishers for private deals and/or direct sales:

Amedia 
Aller 
Egmont
Finansavisen
Schibsted Norway
Startsiden
TV2
1881.no

Let us know if you’re trying to run your ad elsewhere and we’ll help you out! 
If you as a publisher do not have your name in the list, contact studio@madington.com for update. 

Preview your ads

Not sure if your video has the right quality? Upload it and see if it works – what you see is what you get! You don’t pay until you start running your ad, so feel free to experiment!

You will also be able to see the ads authentically from your preview-link. Open them from your mobile to see the retina-quality.

Add magic

Want to add subtitles, animations or some advanced interactive functionality? Our team of high end developers and designers are ready to create some fab banner magic for you! Send us a request to studio@madington.com to get started.

Format

Fullscreen smart fit video

Devices

Mobile/Tablet/Laptop

Dimensions

Responsive

Supported file types

.mp4

Assets

Optional Size & Ratio. The template adapts automatically.
Choose if you want the same video for portrait or landscape or select two versions.

File size

The file size limit of uploaded videos is 500 MB. Our system will automatically optimize your videos so we can offer minimal loading and instant play.

Consider that the length of your video affects the quality, a shorter video gives you higher video quality.

Ad tags

You will get ad tags to:

• Google Ad Manager
• Google Campaign Manager
• Google DV360
• Xandr
• Adform
• Adnuntius
• The Trade Desk
• Delta Projects

Let us know if you’re trying to run your ad elsewhere and we’ll help you out!

Tracking

You will receive a dashboard with every ad you make. You can also add external tracking of your choice.

Features

• Your video will work for any ad size 
• Responsive ad format on all devices
• Backdrop with matching colors 
• Always a centered video
• Sound detection
• Automatic video compression and optimization
• Fallback solution w. auto-selected screenshots
• Chrome intervention compatible
• Adaptive streaming by Streamedby – minimal loading, instant play
• Purchase your ad using programmatic deals or I/O
• Built-in dashboard tracking or external tracking