Fullscreen video + overlay

Tell a story with sharp and always on visual overlay graphics

An easy step-by-step template adapted for creating responsive fullscreen video banners using an original video and adding an always on overlay with graphics. All you need is a video, or several videos. Then add a transparent png layer where the logo, CTA and text are featured. Perfect when wanting to draw attention to your brand while being time- and cost efficient. 

  • Responsive ad format on all devices
  • Logo, CTA and text in a separate layer 
  • Smooth production – perfect for creating multiple ads for A/B testing
  • Purchase your ad using programmatic deals or direct (I/O
  • Adserving cost (CPM) - SEK 12, NOK 12, EUR 1,2 | 1000 Impressions FREE

Additionally, if wanting more advanced interactive banners – a team of high end developers and designers are always ready to help. Reach out, we speak Swedish and English. Enjoy!

How to create a responsive fullscreen ad – in 2 minutes!

1. Upload your video in high quality (up to 500 MB). The application automatically compresses it to the correct size.

2. Add your transparent png images with text, logo and CTA.

3. Follow the step-by-step guide and fill out a few fields.

4. Hit go, and get your ad tags instantly!

If your videos are subtitled, adapt your image overlay so that the graphics do not interfere with the subtitles. 

Not sure if your videos have the right quality? Upload them and see if it works – what you see is what you get! You don’t pay until you start running your ad, so feel free to experiment!

Designing the assets

Step one: Produce one (preferably) clean video in 1:1 ratio (1080x1080 px). Note that you can also make a selection of the video area in the template if your video is of a different ratio. Then, create another video in the 16:9 ratio (1920x1080 px).

Step two: Design one transparent png image in 1056x1880 px with all your graphics such as logo, text, and CTA within the portrait safe area of 956x1780 px. Create another transparent image in the 1610x1080 px with all your info within the landscape safe area of 1530x1000 px. Then you’re ready to get started!

Follow the steps in Studio to upload both videos and their transparent images.

If you have chosen to produce for mobile or desktop views only, you will receive a set of ad tags adapted for that purpose. 


Once you have finished the step-by-step process, you will receive the ad tags straight on the screen. You can pick them one by one and traffic them immediately or copy the entire set of different ad tags and distribute them to your receivers of choice.

You will also get all ad tags sent to your selected e-mail along with the preview- and dashboard links.

Publishing the ads

You can choose to purchase your ad programmatically or direct (I/O), where you send the tags directly to the publicist of choice. We provide ad tags for both purposes.

If you are buying programatically by private deals, make sure the selected publisher supports the format and address the correct inventory in your DSP (1x2, 1920x1080, etc.)

Where can I use this ad format?

Supported publishers for private deals and/or direct sales:

Schibsted Norway

Let us know if you’re trying to run your ad elsewhere and we’ll help you out! 
If you as a publisher do not have your name in the list, contact studio@madington.com for update. 

Preview your ads

Not sure if your videos are in the right quality? Upload them and see if it works – what you see is what you get! You don’t pay until you start running your ad, so feel free to experiment!

You will also be able to see the ads authentically from your preview-link. Open them from your mobile to see the retina-quality.

Add magic

Want to add subtitles, animations or some advanced interactive functionality? Our team of high end developers and designers are ready to create some fab banner magic for you! Send us a request to studio@madington.com to get started.


Fullscreen video + overlay





Supported file types

.png (Transparent)


Landscape/Desktop 1920x1080 px (Safe Area 1400x940 px)
Portrait/Mobile 1080x1080 px (Safe area 528x940 px)

PNG-images transparent
Landscape/Desktop 1610x1080 px (Safe Area 1530x1000 px)
Portrait/Mobile 1056x1880 px (Safe area 956x1780 px)

File size

The file size limit of uploaded videos is 500 MB. Our system will automatically optimize your videos so we can offer minimal loading and instant play.

Consider that the length of your video affects the quality, a shorter video gives you higher video quality.

Our system will automatically optimize your png images, allowing us to provide no file size limit.

Ad tags

You will get ad tags to:

• Google DV360
• Google Campaign Manager 
• Google Ad Manager
• Adform
• Xandr

Click- and impression tracking

You will receive a dashboard with every ad you make. You can also add external tracking of your choice.


• Responsive ad format on all devices
• Automatic video and image optimization
• Logo, CTA and text in a separate layer 
• Create multiple ads for A/B testing
• Programmatic deals or I/O
• Adaptive streaming by Streamedby
• Fallback solution w. screenshots from auto-selected parts of the video 
• Sound detection
• Chrome Intervention Compatible
• Built-in dashboard and external tracking