https://madington.com/articles News, cases, behind-the-code stories and practical guides to high-impact ads, DOOH and ad creative from Madington. en https://madington.com/guides/chrome-heavy-ad-intervention https://madington.com/guides/chrome-heavy-ad-intervention Fri, 06 Nov 2026 00:00:00 GMT Chrome's heavy ad intervention removes ads that use over 4 MB of data or too much CPU before any interaction. The limits, how to detect it and fix it. https://madington.com/guides/data-driven-dooh https://madington.com/guides/data-driven-dooh Fri, 06 Nov 2026 00:00:00 GMT Dynamic DOOH advertising explained: how data-driven digital out-of-home creative changes with weather, time, countdowns and prices, with live examples. https://madington.com/guides/designing-for-the-scroll https://madington.com/guides/designing-for-the-scroll Fri, 06 Nov 2026 00:00:00 GMT Mobile ad design for midscroll, double midscroll and topscroll: how readers meet a fullscreen ad, safe areas, sound-off motion and a handover checklist. https://madington.com/guides/high-impact-ads https://madington.com/guides/high-impact-ads Fri, 06 Nov 2026 00:00:00 GMT High impact ads explained: topscroll, midscroll (the interstitial), double midscroll and welcome page, with specs, live demos and how to choose a format. https://madington.com/guides/interactive-ad-ideas https://madington.com/guides/interactive-ad-ideas Fri, 06 Nov 2026 00:00:00 GMT Interactive ads that work inside a scrolling page: colour pickers, carousels, hotspots, reveals, drag-to-vote and more, with live rich media examples. https://madington.com/guides/video-in-display-ads https://madington.com/guides/video-in-display-ads Fri, 06 Nov 2026 00:00:00 GMT How to put video in display ads and high-impact formats without the weight: streamed video vs a plain MP4, sound-off craft, loops and live demos. https://madington.com/articles/press-release-high-impact-js-madington-seenthis-advantage https://madington.com/articles/press-release-high-impact-js-madington-seenthis-advantage Tue, 18 Aug 2026 05:46:11 GMT A New Open-Source Framework to simplify and unify High-Impact Advertising on the open web https://madington.com/articles/behind-the-code-building-maike https://madington.com/articles/behind-the-code-building-maike Wed, 04 Mar 2026 13:33:49 GMT Explore how Madington engineered Maike, a multi-agent AI system that transforms unstructured brand data into performant, production-ready digital ads. https://madington.com/articles/a-new-chapter-at-madington https://madington.com/articles/a-new-chapter-at-madington Tue, 02 Sep 2025 12:50:17 GMT Q&A with Henrik Carlsson, newly appointed CEO of Madington, on why he said yes, Madington Station, the team and what comes next. https://madington.com/articles/madington-station-dco-cutting-production-time https://madington.com/articles/madington-station-dco-cutting-production-time Fri, 27 Jun 2025 08:46:56 GMT How Amedia uses Madington Station DCO: production time cut from 4–5 hours to about 10 minutes, with around 40 creatives delivered in one go. https://madington.com/articles/how-ai-and-attention-are-shaping-madington-station https://madington.com/articles/how-ai-and-attention-are-shaping-madington-station Tue, 17 Jun 2025 10:27:29 GMT CTO Patrik Wilhelmsson on the latest Madington Station releases: how AI shapes product development and how attention shows the value of a campaign. https://madington.com/articles/from-ai-to-omnichannel https://madington.com/articles/from-ai-to-omnichannel Wed, 19 Mar 2025 10:33:33 GMT Ad tech trends shaping 2025, from the evolution of DCO to the smart use of AI and a growing focus on sustainability. An interview with Robin Flodén. https://madington.com/articles/behind-the-code-at-madington https://madington.com/articles/behind-the-code-at-madington Tue, 10 Sep 2024 12:21:30 GMT Exploring streaming, DCO, and the connection between AI and sustainability https://madington.com/articles/clear-channel-chooses-new-tech-partner https://madington.com/articles/clear-channel-chooses-new-tech-partner Tue, 10 Sep 2024 12:20:42 GMT Clear Channel picks Madington as preferred tech partner for dynamic digital out-of-home (DOOH), so campaign messages are always up to date. https://madington.com/articles/lets-be-mindful-in-a-wasteful-industry https://madington.com/articles/lets-be-mindful-in-a-wasteful-industry Mon, 09 Sep 2024 13:01:11 GMT A 2.7 MB fullscreen ad rebuilt at 144 kB in Madington Station: how lighter creative cuts ad carbon emissions without hurting performance. https://madington.com/articles/sustainability-at-madington https://madington.com/articles/sustainability-at-madington Fri, 07 Jun 2024 09:27:45 GMT How Madington works towards sustainability: what is top of the agenda, how we help partners make better choices, and advice for advertisers.